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What Are the Benefits of a Digital Signage Installation?

Share Your Message More Efficiently With Digital Displays

What Are the Benefits of a Digital Signage Installation?

Running a business in Fort Wayne, IN can be tough, even before you start to think about branding your business. But getting traffic through the door – and keeping it once it’s around – can be among the most challenging aspects. Thankfully, a digital signage installation can help. Some business owners believe that digital signage is nothing more than an additional expense, but that couldn’t be farther from the truth. In fact, digital displays can help you share your messaging better than ever before. In this blog, we’ll explore some of the big benefits of digital signage.


Simplify Overhead

Some business owners resist the idea of digital signage because they think of it as a large expense. And while it’s true that the installation can amount to more than your average physical sign, it will end up saving you a ton of money down the line while still maintaining strong, dynamic and professional-looking messaging.

Digital signs are easy to change and update. All you have to do is upload an image or manage the settings. You don’t have to send your design idea to a printer and go through the hassle of delivery. Nor do you have to put yourself or your employees at risk by hanging signs in hard-to-reach places. A few strokes on your keyboard and your new marketing message is up and running on your display monitor.

Real-Time Messaging

Additionally, the ease of updating your signs can help make your messaging far more dynamic, and help you keep customers in your business for longer periods of time. Whether you run a boutique or a restaurant, you can offer brand new sales and promotions in real time.

For instance, if you run a bar or tavern, you probably offer regular happy hour deals. But with digital signage, you don’t have to stick to the same model that your competitors are using. Instead, give your customers a rotating menu of options that will keep them enjoying your establishment for hours on end. Every hour, you can offer new discounts on well drinks or drafts, and if one proves to be very popular and runs out, it’s easy to remove it from the menu so your customers won’t mistakenly order it and walk away disappointed.

Similarly, you can work the same magic in a boutique. With “Black Friday” just around the corner – often called the busiest shopping day of the year – your signs can help draw attention to your store. Offer door-buster savings for a limited time and then change the signage as soon as the sale is done. It’s the perfect way to ensure your message gets across clearly and impactfully.

Do you need to draw attention to your business? Contact Innovative Concepts today for more information about our digital signage installation services!